Thornton Tomasetti
A global leader in engineering and design services, with a legacy spanning over 70 years. While they had established a strong reputation in structural engineering, their capabilities had expanded far beyond this core service to encompass everything from disaster recovery to life sciences. However, as the organization evolved, their brand identity and narrative no longer reflected their true scope and innovative spirit.
The refreshed brand transformed Thornton Tomasetti's market presence. By establishing a clear, compelling narrative that unified their diverse service offerings, we helped position the firm not just as an engineering consultancy, but as an innovative leader driving change in the industry. The flexible yet cohesive visual and messaging system we developed has enabled consistent communication across all touchpoints, from their website to marketing materials, while the brand platform has provided a foundation for sustained growth across new markets and services.
Through this transformation, Thornton Tomasetti has successfully evolved from being known primarily for structural engineering to being recognized as a multifaceted innovator shaping the future of the built environment. Their new brand identity not only reflects who they are today but provides a framework for who they will become tomorrow.