Taxfyle
Taxfyle is a digital platform connecting individuals and businesses with qualified tax professionals. While successful in the B2C space, the company needed to evolve its brand identity, visual language and design systems to better serve its primary revenue stream: B2B clients.
The results of this brand evolution proved transformative for Taxfyle's operations and market presence. Through the implementation of streamlined design systems and AI-enhanced workflows, we achieved a 168% increase in workload capacity and a 178% increase in monthly output speed. More importantly, we successfully unified the brand across B2C and B2B touchpoints while maintaining distinct audience appeals.
The new visual identity system garnered strong buy-in across Product, Design, Marketing, Leadership, and Legal teams, establishing a foundation for consistent brand expression across all channels. This comprehensive transformation positioned Taxfyle to effectively serve both individual tax filers and enterprise clients while maintaining its unique market position as the internet's accounting workforce.