Stephens
Stephens is one of the country's largest independent, family-owned financial services firms with over 75 years of history. Their brand needed to evolve to better reflect their unique market position and values while maintaining the trust and credibility they had built over decades. While their core elements remained consistent, other visual elements fluctuated greatly, resulting in fragmented communications that weren't telling a cohesive brand story.
The evolved brand system successfully unified Stephens' visual identity, better reflecting their position as a modern, independent firm while honoring their heritage. The new framework increased brand recognition through consistent application across all touchpoints and provided greater flexibility for different business units to communicate effectively.
Most importantly, it enhanced their ability to engage diverse audiences while preserving the firm's established reputation. The comprehensive guidelines enabled teams across the organization to implement the brand consistently and confidently.